Max Sheahan

What I build

Recurring reports.

Every week, the same ritual. Pull numbers from three dashboards, copy them into a doc, rewrite the summary, send it out. The structure never changes. The data does. I build systems that assemble the report for you so you review and send instead of write and format.

The problem

The Thursday afternoon scramble.

The board memo, the weekly metrics, the client status update. Same format every time (you could probably write the outline in your sleep at this point). The inputs are scattered across tools, the assembly is manual, and by the time you finish writing it you have lost an afternoon to work that a system should do.

BEFORE AND AFTER Thursday afternoon. The board memo is due tomorrow. WITHOUT A SYSTEM Spreadsheets ? Email ? Calendar ? Notes ? Open four tabs. Copy numbers. Paste into template. Write summary. Format. Check last week's version. Send. 3 hours and it reads the same every week Copy. Paste. Reformat. Rewrite. Every Thursday, the same ritual. WITH RECURRING REPORTS CRM Analytics Calendar Finance Report engine Data pulls automatically. Report assembles on schedule. Lands in the right inbox Thursday 8 AM. 0 hours it wrote itself at 8 AM maxsheahan.com

What it looks like

A report system, running.

A report builder showing data sources on the left, a generated weekly operations report in the center, and delivery history on the right

What I build

A system that writes the report for you.

Template once, run forever

Define the structure, headings, voice, and format once. Every future report follows the same pattern with fresh data.

Data pulls from your sources

CRM, spreadsheet, dashboard, email threads. The system reads what it needs. No copy-paste.

Voice-matched prose

The narrative section sounds like you wrote it. Not bullet points from a chatbot. Your cadence, your framing.

Delivered where you expect it

Email, shared drive, Slack channel, project tool. The report lands where your audience looks for it.

What changes in practice

The afternoon you get back.

Thursday afternoon back

The scramble goes away. The report is ready before you think about it.

Consistent quality

No more "I rushed this one" because you ran out of time and sent it anyway. The system enforces the same standard every week, and the quality stops depending on how busy Thursday was.

Stakeholders trust the cadence

It arrives the same time every week. They stop asking "where is the update?"

You focus on the insight

Instead of assembling data, you spend your time on what the data means. The analysis, not the formatting.

You have written this report before. You will write it again next week. That is the problem.

You know which report it is. You know it takes too long. Thirty minutes and we scope the automation. I build it, then teach you to run and adjust it yourself.

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